What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. We also use similar technologies such as localStorage, pixels, and tags for comparable purposes.
This Cookie Policy explains our use of cookies in connection with applicable U.S. federal and state privacy laws, including requirements for consent to non-essential tracking in certain states.
Who We Are
Herbalbrighten
414 Grand Ave, Lead, SD 57754, United States
Phone: +1 605 580 6230
Email: customer@herbalbrighten.world
Types of Cookies We Use
Strictly Necessary Cookies
These cookies and storage entries are essential for the Website to function. They enable core features such as cookie consent storage and security. They cannot be disabled through our banner because the Website requires them to operate.
- Cookie consent preference storage (localStorage key: cookie_consent)
- Session management and security tokens
Analytics Cookies
These cookies help us understand how visitors interact with the Website by collecting usage data. They are placed only after you provide consent through our cookie banner. Where required by law, analytics that constitute targeted advertising or cross-context behavioral advertising are treated as opt-in activities.
- Page views and navigation patterns
- Time spent on pages and bounce rates
- Device and browser type
- Traffic source and campaign attribution (where applicable)
Marketing and Advertising Cookies
These cookies measure advertising effectiveness, deliver relevant content, and support remarketing where enabled. They are placed only with your consent. They may be set by us or by advertising partners such as Google when Google Ads or similar services are in use.
- Ad impression and click tracking
- Conversion measurement for advertising campaigns
- Audience measurement and campaign optimization
Consent and U.S. Privacy Requirements
Under various U.S. state privacy laws, certain uses of cookies for targeted advertising or profiling may require your opt-in consent or provide you with a right to opt out. We obtain consent for non-essential cookies through our cookie banner before placing analytics or marketing technologies, unless a narrower exception applies under applicable law.
We do not sell personal information collected through cookies for monetary consideration. Where state law treats sharing for cross-context behavioral advertising as a "sale" or "share," you may opt out as described below.
Managing Your Cookie Preferences
When you first visit our Website, a cookie banner allows you to:
- Accept all cookies
- Decline non-essential cookies
- Customize preferences via Cookie Settings
Your preferences are stored in localStorage and remembered for future visits. You can change your preferences at any time by clearing your browser data or contacting us.
You can also manage cookies through your browser settings. Note that disabling certain cookies may affect Website functionality.
Industry opt-out tools: U.S. residents may opt out of interest-based advertising from many participating companies through the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI). To opt out of Google Analytics across websites, visit Google's Analytics Opt-out Browser Add-on.
Global Privacy Control (GPC): Where your browser sends a GPC signal, we treat it as a valid request to opt out of sale or sharing for targeted advertising, to the extent required by applicable state law.
Third-Party Cookies and Partners
Some cookies may be set by third-party services we use for hosting, analytics, or advertising measurement. These third parties process information under their own privacy policies. When Google services are enabled, Google's use of data is governed by Google's Privacy Policy and, where applicable, How Google uses data from sites or apps that use our services.
Cookie Retention Periods
- Strictly necessary cookies: session or up to 12 months
- Analytics cookies: up to 26 months
- Marketing cookies: up to 24 months
- Consent records: up to 12 months
Your Privacy Rights
Depending on your state of residence, you may have the right to know what personal information is collected through cookies, request deletion, opt out of targeted advertising, and withdraw consent. For a complete description of your rights, see our Privacy Policy.
Contact us at customer@herbalbrighten.world or call +1 605 580 6230 to exercise your rights or ask questions about our use of cookies.
Changes to This Policy
We may update this Cookie Policy to reflect changes in technology or legal requirements. Updates will be posted on this page with a revised "Last updated" date.